'full story'

custom branding package

Is it for you?

There are many options for branding out there that you can choose from. If you are reading this I commend you on your due diligence and taking the time to see if we are a good fit.
Below are some further aspects to consider. If you find yourself agreeing and nodding, you are in the right place and I look forward to hearing from you. If you are still not sure feel free to get in contact with me and we can discuss your needs further.

  • You know that good branding matters and makes a difference.

  • You may have an existing brand that you have outgrown or your product/service has changed.

  • You love the idea of telling a visual story and may even already be bursting to get started on the framework.

  • You understand and see the merit in going through the brand exploration process.

  • You know that this is not a quick fix. Good branding takes planning and is a long term investment.

  • You appreciate that this process takes time. For me to provide you with a premium custom design service I won't cut corners.

  • You understand that for your business to be a success there are many other factors to be considered and put in place by you. My services are just one aspect of how you present and market your business.

  • You take your business seriously and want to take your branding seriously too.

  • You are sick of trying to figure it all out yourself and would rather spend your time actually working on your business in YOUR zone of genius.

  • You are excited and relieved to hand over to me as the design expert but know that I will need your input for us to achieve the very best outcome and you will prioritise this, making sure that our correspondence is smooth and timely.

  • You like the idea of working with me! You like what you see and what you read here and get a sense of the kind of person I am - this is important! ( if you want to know more about me you can also click here!)

the package details

• Audience identification

• Market comparison

• Story framework construction

• Brand description message and tone defined

• Product/service exploration

• Style direction (including a Pinterest style board collaboration)

• Logo creation

• Secondary and various formats of logo

• Logo files supplied in jpeg, eps and png

• Brand elements creation and supplied in various formats

• Brand guide with colours, fonts, layouts, all logo variations, elements, mission and styling.


• Implementation of your new branding to your choice of five applications.

Common choices are: Business card, social media templates (Instagram/Facebook posts),  Facebook header, stationery, newsletter header, tags, flyer. If you require more than five applications or would like something not listed here please inquire and we will further customise this package for you.


• Uploading of all your logos, fonts and elements to Canva

• Creation of templates for you to access and use whenever you need to!


• 2 weeks

Please note this time frame relies on client adhering to deadlines with feedback and interaction, as will be laid out at commencement of project.


$ 2, 195

Please note this is in Australian dollars.

This amount may vary if work outside original scope is required. No extra work will be undertaken without sign off from client accepting fees.
Total amount split into 3 payments. First payment due once project outline has been signed off on, second payment due once initial design ideas have been presented, final installment due once client has signed off an all work and before final files are supplied.

Still have a few questions? Check and see if they are answered in our FAQ
If what my packages offer doesn't quite with your needs please get in contact with me here and we may be able to find a solution.

would you like to
see an example?

"Words cannot express how amazing Jen has been in helping me put together my brand for Heartsong."


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